FIBER MECHANICS
Breakage, fatigue, tensile behavior, elasticity, combing force and repeated-cycle testing.
HOUSE OF AMAYAH / COMPANY + LABHOUSE OF AMAYAH.
HOUSE OF AMAYAH.
BUILT IN ATLANTA.
House of Amayah is the company behind Crown Theory. We combine consumer beauty, applied hair science, product systems and cultural collaboration in one Atlanta-centered platform.
INTERFACE SCIENCE
18-MEA-inspired questions, surface friction, contact angle, deposition and water behavior.
BARRIER BIOLOGY
Scalp hydration, physiologic lipids, TEWL, tolerability and comfort.
ENVIRONMENTAL STRESS
Heat, UV, humidity, metals, pollution and cumulative styling cycles.
GLOBAL CONSUMER BRAND
BUILT FOR HAIR THAT MOVES THROUGH THE WORLD.
House of Amayah is an Atlanta consumer company with Crown Theory as its haircare product line. Our studio and partnership hub are at 235 Mitchell Street SW, Atlanta, Georgia 30303.
RESEARCH COLLABORATIONBRING A
BRING A
MECHANISM.
We are interested in fiber surface chemistry, polymers, barrier biology, environmental exposure, hair mechanics, formulation science and human-centered measurement.
MEASUREMENT QUESTIONSWHAT CAN
WHAT CAN
WE ACTUALLY SHOW?
Our internal standard is to separate beautiful language from measurable outcomes.
PRESS / RETAIL / PARTNERSHIPS / GENERALCONTACT
CONTACT
HOUSE OF AMAYAH.
235 Mitchell Street SW
Atlanta, GA 30303