House of Amayah crowned hair silhouetteHOUSE OF AMAYAH™CROWN THEORY
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HOUSE OF AMAYAH / PARTNERSHIPS

BUILD WITH
THE LIFE
AROUND HAIR.

The best partnerships add knowledge, access, care, or a point of view. Choose the path that matches what you bring and the relationship you want to help build.

FIND YOUR PATH ↓SEE CROWN THEORY →
House of Amayah Crown Theory Continuum System
SELECTED RETAIL + PLATFORM PARTNERS

BUILT WITH
REACH IN MIND.

House of Amayah's partnership footprint connects Crown Theory to the places beauty is discovered, evaluated and purchased. Each channel plays a different role in how the system reaches customers.

TargetRETAIL PARTNER
WalmartRETAIL PARTNER
SephoraBEAUTY PARTNER
Ulta BeautyBEAUTY PARTNER
AmazonDIGITAL COMMERCE PARTNER
NordstromDEPARTMENT STORE PARTNER

Creator, salon, strategic-brand and distribution relationships sit beside the retail network. Choose the path below that matches the value you want to build with us.

CHOOSE A PARTNERSHIP PATH ↓

Partnership programs, assortment and availability may vary by channel and market.

PARTNERSHIP / THE PRINCIPLE

NOT A LOGO PLACEMENT.
A REASON TO BUILD TOGETHER.

We are interested in partnerships where a person, salon, retailer, researcher or brand changes how care is understood, used, shared, or experienced.

FIND YOUR PATH ↓
01

BUSINESS PARTNERSHIP

Longer relationships built around a real contribution and a shared reason to care.

02

PRODUCT COLLABORATION

A ritual, format, edition or experience shaped by an authentic point of view.

03

CULTURAL LAUNCH

Story, content and live experience that make care understandable before they make it loud.

04

PROFESSIONAL ADOPTION

Salon, stylist and retail relationships grounded in use, trust and feedback—not only distribution.

Partnership submissions are exploratory and do not constitute an offer, endorsement, investment arrangement or binding commitment.

FOUR PARTNERSHIP PATHS

ONE COMPANY.
DIFFERENT WAYS TO CARE.

Each form helps us understand the practical reality of the relationship you want to build.

CREATORS + TALENT

For creators, influencers, artists, athletes and talent representatives.

By submitting, you acknowledge our Privacy Policy and Terms.

SALONS + STYLISTS

For professional service providers evaluating Crown Theory for clients.

By submitting, you acknowledge our Privacy Policy and Terms.

RETAIL + DISTRIBUTION

For retail buyers, distributors and regional operators.

By submitting, you acknowledge our Privacy Policy and Terms.

STRATEGIC BRANDS

For co-development, licensing, hospitality, media and cross-category partnerships.

By submitting, you acknowledge our Privacy Policy and Terms.

PARTNER MEETINGS / ATLANTA

235 MITCHELL STREET.

House of Amayah's Atlanta location is the primary physical node for partnership meetings, product reviews and selected creator or professional sessions.

VIEW THE STUDIO →
235 Mitchell Street SWAtlanta, Georgia 30303Meetings by appointment.